RESUME

Experienced, analytical marketing professional with nine years of B2B and B2C marketing experience across several industries including Automotive, Healthcare, Software as a Service (SaaS), and Consumer Goods. Built and managed successful, cross-disciplined teams responsible for inbound lead-generation, product marketing, media planning, analytics reporting and dashboards. Proven track record of developing innovative digital strategies that drive customer engagement, increase online conversions, and measure marketing ROI.

Areas of expertise:

• Marketing Automation • Search Engine Marketing•Programmatic Media • Marketing Analytics • Digital Media Planning

• Search Engine Optimization • Project Management•Marketing Dashboards • Paid Social Media • Email Marketing

• UX/UI•Marketing Attribution •Content Marketing •Lead Generation •Graphic Design • A/B Testing

OMD                                                                                                       March 2016-Present

Associate Media Director| Franklin, Tennessee | June 2018-Present

Digital Strategy Supervisor| Franklin, Tennessee | March 2016-June 2018

Responsible for the development of regionally-focused digital media strategy for luxury automotive brand INFINITI. Develop and oversee digital media strategy, execution, and reporting for 100 different U.S markets in a variety of digital mediums including programmatic display, social, streaming video, & paid search.                                   

• Optimized regional in-market display social media campaigns resulting in a 60% decrease in Cost-Per-Action.

• Responsible for annual media and operations budgets of 15 million dollars across 100 U.S. markets.

• Lead and manage five direct-reports in the development of full-funnel digital media plans across four regions.

• Developed and built client-facing marketing analytics dashboards for multiple stakeholders including C-Suite.

Qualifacts Systems Inc.                                                                                                        August 2014-March 2016

Digital Marketing Specialist | Nashville, Tennessee    

Lead the development, execution, & optimization of digital strategies for the nation’s largest cloud-based behavioral health software company.                                    

• Led corporate site redesign and setting of SEO standards resulting in a 120% increase in organic traffic.

• Expanded pay-per-click search and display campaigns increasing site conversion rates by 45%.

• Developed digital strategies that increased annual user-conference registration by 30% ($50,000).

• Implemented new marketing automation software increasing prospect email open rates and click rates.

• Created scalable lead-nurturing campaigns custom-tailored to buyers in each stage of the sales funnel.

• Created the company’s first style-guide establishing digital best practices and brand cohesion.
  

Ingram Content Group                                                                                                February 2013-August 2014

Product Marketing Manager | La Vergne, Tennessee    

Define and execute all digital product marketing strategies across all Ingram brands. Organize online marketing objectives using research, analytics and effective business strategy.                                     

• Increased revenue by $75,000 using micro-targeting and by optimizing output for mobile.

• Developed and executed content marketing strategies to strengthen brand loyalty.

• Created a marketing road map that allowed e-book publishers access to international e-retailers.

• Successfully managed a pilot program for bundling physical books with e-book download cards.

• Established a segmented and personalized e-mail marketing strategy for international customers.

The Welk Group, Inc.                                                                                                May 2010-February 2013

Marketing Manager | Nashville, Tennessee (March 2012-February 2013)

Led the development of marketing plans, interpreted social & web analytics, and developed eCommerce strategies for seven unique brands. 

• Responsible for over $40,000 in new revenue from D2C e-commerce initiatives.

• Used social analytics to convert a branded page from 13,000 followers to 250,000.

• Expanded both display and paid-search advertising resulting in improved ad spend ROI of 40%.

• Developed and launched a successful mobile app available in the Android and Apple marketplaces.

Marketing Coordinator| Nashville, Tennessee (May 2010-March 2012)

Organized and implemented digital marketing campaigns for more than 20 projects. Created strategic branding and sponsorship opportunities for essential projects. 

• Managed, monitored, and analyzed the social media accounts for seven unique brands.

• Integrated website analytics giving full visibility into consumer behavior.

• Promoted to Marketing Manager in 2012.

Stogie’s Ales and Fine Cigars                                                                                         May 2009-May 2010

Marketing Coordinator | Brentwood, Tennessee    

Managed the day-to-day sales operations of a mid-sized retail store. Trained a sales staff of three while continuing to meet personal sales goals.                                                           

• Increased gross revenue by more than 15% through strategic online sales promotions.

• Managed eCRM software and increased database to over 8,000 customers.

• Conducted marketing research through focus groups and in-store marketing events.

Music City Marketing                                                                                                  March 2008-May 2009

Sales Coordinator | Nashville, Tennessee     

Provided sales and account management for retailer and wholesaler, Music City Marketing.  Maintained proprietary websites and developed eCommerce capabilities.                                                                         

• Created an effective system for the management of web and phone orders.

• Assisted store manager with sales promotions and direct sales campaigns.

• Serviced and maintained a customer database and loyalty program for over 5,000 customers.

Sears Holdings Corporation                                                                                      June 2006-March 2008

In-Store Marketing Coordinator | Bowling Green, Kentucky                                                    

Responsible for in-store signage, price changes, and planogram updates. 

TECHNICAL SKILLS