What I'm Reading this Week - 7/7/2014

Back from the 4th of July holiday and ready to challenge some tried and true SEO strategy. Here are some of the article I'm digging this week:

• 6 Ways to Make Your Search Results Shine

• 11 Ways to Market Your Brand via SMS [Infographic]

• 3 Industry Trends That Boost Email Campaigns

• SEO Should Not Be Held To An ROI Target — Here’s Why

• How to Boost Email Conversion Rates With A/B Testing [Video]